This project is evolving. My name is Sam, I live in London, and I’m exploring faster and better pathways to get the world to zero emissions. I originally came to the UK to study an MSc in Environmental Change & Management in 2007, so this is a long term passion of mine and is potentially quite a big project. If it succeeds (whatever that may look like), I may move on to solving other well-known problems.

A key part of my approach is using different words and framing.

The idea of using words to solve problems is nothing new. John Dewey, the famous American philosopher, was known for saying “A problem well put is half solved”, and he had a point. Careful use of language can reveal faulty assumptions, find new connections between concepts, frame new angles on a problem and introduce new perspectives. This is approach is fairly well-trodden in general.

The challenge with this approach is to do it in a way that people respond to and which sticks. This requires persuasion and resources, and I lack the skills and capital to solve these challenges on my own. So I’m adopting the lean startup approach, which means sharing my half-formed ideas with the public as I test and develop them. Your feedback will help to make them easier to act on.

This blog is a tool to aid the process. I’ll post short updates every now and again, and would welcome your input. I’d also value your thoughts on other people I could talk to. Victor Hugo was wrong when he said “No one can resist an idea whose time has come”. It takes effort to reach people, and effort to convince them that an idea has merit. I’m going to need all the help I can get.

This is an unusual project, and it is ambitious. But it’s not an ego project. Collaboration would be great :-). Join in!