Why?

The aim of this enterprise is to solve four longstanding, well-known problems by communicating them differently. The language used to describe a problem or solution can be a powerful tool in solving it. Public dialogue is also an important part of helping people to accept and use an idea and so should not be left as a bolt-in at the end a project.

The approach of this enterprise is similar to the lean startup approach – developing a product or idea in parallel with public dialogue/testing on how the product could be used in practice.

I welcome your input on how to take this enterprise further, and how these four sets of solutions could be made more useful to you and people you know. I’d also value thoughts on similar ideas or similar thinkers, and chances to test my ideas with an audience.